AUDI AG is one of Germany’s oldest automobile manufacturers whose cars are very popular in the world. In USA, its slogan is ‘Truth in Engineering’ and this brand name has clearly caught the American fancy with its advanced technical developments, great styling and a superb performance. AUDI AG is the result of the amalgamation and the resultant expertise of four independent motor-vehicle manufacturers and its symbols with the four circles is a representation of the same. The name AUDI came from the clever son of Mr. Franz Fikentscher who was a close business friend of Mr. August Horch, the founder of AUDI AG.
Mr. August Horch had initially established the automobile company Wanderer, but had to leave the company due to differences with the supervisory board. Later he established another automobile company with the name Horch Automobil-Werke GmbH, but unfortunately was forced to leave the company he founded. Mr. Horch had a never say die attitude and he was confident of establishing yet another automobile company. This time though, he could not use his own family name ‘Horch’ due to a legal problem of Trade Mark infringement with the previous company Horch Automobil-Werke GmbH. Left with no choice but to give a new name for an automobile company that Horch wanted to start, he and his business friends discussed the same at the apartment of his business friend Mr. Franz Fikentscher.
After hearing the ensuing discussion, Mr. Franz’s son who was studying Latin in a corner of the room, suggested to his father that they could use the name ‘AUDI’ which has the same meaning as the word ‘Horch’ in German which means to ‘hark’ or ‘hear’ in English and ‘audi’ in Latin!
In 1932, a significantly beneficial development took place for AUDI which merged with Horch, DKW, and Wanderer, to form Auto Union. This Auto Union later merged with NSU and simply shortened its name to AUDI AG in 1985.
One of the most well-known and respected brands in the automobile industry in the world today, it now claims to have overtaken BMW as India’s largest premium and luxury car maker in June 2012. The same reputed brand name AUDI now brings Australia, the never before available, the new Limited Edition Audi A4 allroad quattro® with its powerful and efficient 2.0 TDI diesel engine.
The A4 Avant allroad quattro® is a highly superior vehicle that gives an unbelievable comfortable driving experience. Its Off-road capabilities are what distinguish this Limited Edition model from other automobiles. The driver gets the unique enhanced stability and exceptional traction due to a wider wheel track and Quattro® permanent all-wheel drive. It is important that the driver keeps in mind the variables of speed, road conditions, traffic conditions, etc to maintain his safety and the safety of the vehicle’s passengers. However, the AUDI A4 is equipped with a stainless steel under-body guard protection for your off-road adventures too. This stainless steel under-body manages to give the A4 a distinct and bold appearance that stands out from the rest.
The AUDI AG has carved its name in the golden pages of the Automobile Industry’s history. AUDI Aktiengesellschaft or AUDI AG and its subsidiaries design, engineer and manufacture automobiles and motorcycles under the Audi, Ducati and Lamborghini brands and also distribute the same through them.
AUDI AG’s worldwide operations are overseen from Ingolstadt, where it is headquartered in Germany. Audi-branded vehicles are produced in seven state of the art production facilities worldwide while Ducati and Lamborghini each have a different state of the art production facility in Italy.
The point is, are you ready to be a part of its heritage with its promise to deliver the best in automobile technology. AUDI aptly does justice to its slogan ‘Vorsprung durch Technik’ meaning ‘Advancement through Technology’!